Microsoft, Yahoo and Google

Google’s proposed advertising partnership with Yahoo, has made Microsoft withdraw its takeover bid for the latter.

Google’s gain

• Microsoft-Yahoo would have been a huge entity to reckon with, for Google. At least for now, Google can breathe easy
• By proposing a advertising partnership with Yahoo and making Yahoo think about it, Google has made the world realize the shortcomings in Yahoo’s ad-serving capabilities
• Google’s share prices have shot up after Microsoft-Yahoo break up

At the end of the day, Google is the big winner in the Microsoft-Yahoo deal break up.